May 2016 Archives.gov Metrics Dashboard

May 1-31, 2016

Monthly Summary

As reported by Google Analytics

  • 1,920,323 Users on Archives.gov
  • 2,372,653 Sessions on Archives.gov
  • 10,181,926 Page Views on Archives.gov
  • 74.3%   New Visitors
  • 25.7%   Returning Visitors

Most Popular Topics on Archives.gov

As reported by Google Analytics

Most Popular Search Terms on Google that lead to Archives.gov

As reported by Google Webmaster Tools Console

  • declaration of independence
  • us constitution
  • electoral college
  • constitution
  • 19th amendment
  • bill of rights
  • the declaration of independence
  • national archives
  • the constitution
  • von trapp family
  • united states constitution
  • declaration of independence text
  • constitution of the united states
  • federal holidays
  • is today a holiday
  • the us constitution
  • amendments
  • the bill of rights
  • amendments 11-27
  • what is the electoral college
  • national archives dc
  • nara

Most Popular Search Terms on Archives.gov

As reported by DigitalGov Search

  • dd 214
  • civil war
  • constitution
  • declaration of independence
  • vietnam war
  • dawes rolls
  • i have a dream
  • census
  • sf-50
  • electoral college
  • abraham lincoln
  • dawes
  • dd 214
  • vietnam
  • prohibition
  • korean war

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veteran:   40%
  • Genealogist:  16%
  • Researchers:   15%
  • Other:   10%
  • History enthusiast:   8%
  • Educator or Student: 6%
  • Government employee   4%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Genealogy or family history information:  40%
  • Historical Documents:   30%
  • Other:  21%
  • Specific Event or Era:   16%
  • Specific Places or Locations:  10%
  • Historical Photographs:  9%
  • Wars:   8%
  • Famous Persons:   7%
  • Historical maps:   6%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In May, there were 576 respondents:

  • Satisfaction Score:   62 out of 100
  • Site Performance Score:   82 out of 100
  • Look and Feel:   75 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   71 out of 100
  • Recommend:  67 out of 100
  • Trusted Resource:   73 out of 100

Contact Us

If you have suggestions on ways to improve Archives.gov, we'd like to hear from you!

Contact us at webprogram@nara.gov

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