    RECORD TYPE: PRESIDENTIAL  (TRP NOTES MAIL)

    CREATOR: Sheryll Cashin ( CN=Sheryll Cashin/O=OVP [ OVP ] )

    CREATION DATE/TIME:23-MAY-1996 08:15:13.00

    SUBJECT:  Follow-up on Jackson Memo

    TO: Karen Skelton ( CN=Karen Skelton/O=OVP [ OVP ] )
    READ:UNKNOWN

    CC: Kumiki S. Gibson ( CN=Kumiki S. Gibson/O=OVP [ OVP ] )
    READ:UNKNOWN

    TEXT:
    Karen, attached is a draft memo Ron requestsed for the VP on this.  To

    finish this up for Sunday, all that is needed, in my view is to run this

    by Harold Ickes, to be sure he is comfortable and agrees and to invite

    Cisneros and Riley to the meeting.  They are both ready to go.  please

    call me for further backround as soon as you can today. (I am leaving

    early at 2pm!!)  Thanks.

    ---------------------- Forwarded by Sheryll Cashin/OVP on 05/23/96 08:33

    AM ---------------------------

    Sheryll Cashin

    05/20/96 11:13 AM

    To:	Ron Klain/OVP

    cc:	Kumiki S. Gibson/OVP

    Subject:	Follow-up on Jackson Memo

    1.  Ron, below is the draft memo you requested.  Please let me know what,

    if any, changes you would like and how you want to proceed (e.g. we send

    it to VPOTUS directly or give it to you.)   [KG, please chime in with any

    comments.]

    2. Secretary Cisneros and Frank Holliman (Secretary Riley's chief of

    staff) have signed off on the 5 concrete steps we can take.  Secretary

    Cisneros, in particular, urged that we involve the entire Domestic cabinet

    for a strong nation-wide effort during back-to-school week.  Obviously,

    POTUS or Panetta would have to request this of the domestic cabinet.

    Cisneros also urged that we move quickly to set up the meeting with

    Jackson and get this done well before the convention.

    3. Holliman urged that we consult Harold Ickes on this before we go much

    further because Harold was the one who got DoEd involved last year and who

    "road herd" on the Department.  Please advise whether you want me to

    consult Harold or whether you will take care of this.

    4. My last day is May 29 so if you need me to do anything more on this, I

    suggest it be this week.  Thanks!!

    		May 20, 1996

    MEMORANDUM FOR THE VICE PRESIDENT

    FROM:		SHERYLL CASHIN

    			KUMIKI GIBSON

    THROUGH:		RON KLAIN

    RE:		FOLLOW-UP ON YOUR SUGGESTIONS REGARDING REVEREND

    JACKSON

    _____________________________________________________________

    	You have expressed strong interest in meeting with Reverend Jesse

    Jackson to discuss how you and the Administration could work with the

    Citizenship Education Fund to promote its "Reclaim Our Youth/Back to

    School Pledge Campaign."  This memorandum sets out the five concrete steps

    you and the Administration could take to support the pledge campaign.

    	We recommend that you raise this opportunity with the President at

    your next luncheon in order to determine whether the President agrees with

    the suggested joint effort.  You should also discuss with the President

    whether he would like to participate in the pledge campaign this fall and

    whether he would like to be involved a direct meeting with Reverend

    Jackson to propose the joint effort.

    I.	Background on the Reclaim Our Youth/Back to School Pledge

    Campaign

    	 The "Reclaim Our Youth/Back to School Pledge Campaign" ("Reclaim

    Campaign") --  launched four years ago by Reverend Jackson and the

    Citizens' Educational Fund (CEF) -- is a model program designed to

    increase parental and community involvement with in-school youth.

    	The Reclaim Campaign requires parents, students, and teachers to

    pledge to improve their students' education -- at home and at school.

    Parents commit to become more involved in their child's school work and

    activities (by, among other things, turning off the television for a

    three-hour study period each night).  Students commit to strive for moral

    and academic excellence (by, among other things, studying for three hours

    a night and not getting involved with drugs).  Teachers commit to becoming

    more involved in their students' educational efforts (by, among other

    things, agreeing to work with parents).  After this pledge is signed, CEF

    conducts a series of parent-student activities throughout the school

    year.

    	 The Reclaim Campaign includes some 10,000 families, primarily

    from the District of Columbia.  CEF has been receiving inquiries from

    across the country from school districts and citizens interested in

    replicating the pledge model.  The organization, however, lacks the

    capacity to disseminate information nationally or provide technical

    assistance on the program.  Last year, the Department of Education

    provided significant assistance, but, unfortunately, the joint effort

    suffered from a late start in planning.

    II. Background on the Department of Education,s Back to School Campaign

    	The Education Department currently conducts its own annual

    back-to-school campaign.  The campaign encourages communities and families

    to get involved in back-to-school activities.  The Department works with a

    network of grass roots organizations, including the Citizens Education

    Fund, and it also recruits sports figures and other role models, such as

    astronauts, to participate in local events and public service

    announcements.  Tentatively, Mrs. Gore is one of four people who will

    serve on the steering committee for the campaign.

    III. Steps You and the Administration can take to Promote the Reclaim

    Campaign

    	Outlined below are five concrete steps you and the Administration

    could take to support the Reclaim Campaign.  Secretary Cisneros and

    Secretary Riley have both indicated their ability and willingness to

    undertake these proposed commitments.

    	1.  Participation by you and Mrs. Gore.  You and Mrs. Gore will

    each participate in two Reclaim Campaign parent-student pledge events.

    	2. Simultaneous Participation by all Domestic Cabinet Members.

    Secretary Riley and Secretary Cisneros will each participate in Reclaim

    Campaign parent-student pledge events and recruit agency deputies and

    staff to participate in such events throughout the school year.  The

    President and you will also ask all other domestic Cabinet members to

    participate in parent-student pledge events throughout the country during

    a single week, so that we will have a strong national message about the

    goals of the Reclaim Campaign.

    	3. Campaign Materials.  The Education Department will provide

    back-to-school materials in available quantities and will provide mock-ups

    for reprintings where demand exceeds the Department,s financial

    constraints.

    	4. Assigning Department Staff to Support the Effort.  The

    Education Department will assign staff to work with the Citizen Education

    Fund to plan joint efforts with the Reclaim Campaign.  Staff will assist

    in planning back-to-school pledge events and follow-up activities during

    the school year.  They will also assist in developing and disseminating

    materials about the campaign and recruiting agency employees to

    participate in Reclaim Campaign activities.

    	5. Special Efforts in Public Housing.  The Department of Housing

    and Urban Development (HUD) will assign a point person to work with the

    Citizens Education Fund in targeting efforts to families that live in

    public housing.  HUD will match the commitments of the Education

    Department in terms of staff support, development and dissemination of

    materials.

    IV. Recommendation

    	The Reclaim Campaign reinforces the Administration,s commitment to

    education, personal responsibility, and community empowerment.  Also, the

    President has already indicated his support for this approach (see

    attached article), and, as noted above, the Department has embraced this

    effort.  We recommend that you or the President personally propose a

    renewed joint effort to Reverend Jackson.  Such a meeting would also

    provide an opportunity to hear about any other concerns or suggestions

    Reverend Jackson may wish to raise.  If you agree, we suggest that you

    raise this issue with the President at your next lunch.  Please indicate

    your decision below:

    	       AGREE:  INCLUDE IN LUNCH MEMO

    	       LET'S DISCUSS