Metrics
View real-time Archives.gov usage and more on the Digital Analytics Program website.

Selected Comments from the April American Customer Satisfaction Index (ACSI) Survey

The best thing on the website is?

  • How easy it is to use.
  • The thoroughness and organization of the site
  • Quick & easy access to questions about requesting records.
  • Photographs
  • The primary source documents along with the background information to explain them.
  • Documents that are easily available digitally. Reliable source.
  • All info is very easy to find and read.
  • Excited about coming back to do research. Very good for my first time. Thank you very much. You have much of the information I need. I just need to get more accustomed to your website.

Archives.gov Metrics Dashboard

April 1-30, 2016

Monthly Summary

As reported by Google Analytics

  • 2,055,269 Users on Archives.gov
  • 2,561,218 Sessions on Archives.gov
  • 10,658,667 Page Views on Archives.gov
  • 73.4%   New Visitors
  • 26.6%   Returning Visitors

Most Popular Topics on Archives.gov

As reported by Google Analytics

PagePage ViewsUnique Page Views
Military Service Records Request 677,898 249,443
National Archives Home page 436,204 168,812
Veterans' Service Records 285,877 98,190
Research Our Records 258,054 89,083
Declaration of Independence Transcript 235,377 201,363
Constitution of the United States Transcript 203,621 168,916
Military Record Requests Using Standard Form 180 (SF-180) 163,207 60,174
Search the Online Catalog 152,192 57,612
Federal Holidays 133,444 63,835
Civil War Photos 102,509 8,894
Electoral College 100,380 79,144
Constitution of the United States - Official 88,541 57,480
Resources for Genealogists 82,297 29,489

Most Popular Search Terms on Google that lead to Archives.gov

As reported by Google Webmaster Tools Console

  • declaration of independence
  • electoral college
  • us constitution
  • constitution
  • national archives
  • bill of rights
  • the declaration of independence
  • 19th amendment
  • the constitution
  • federal holidays
  • united states constitution
  • declaration of independence text
  • is today a holiday
  • constitution of the united states
  • amendments
  • nara
  • the us constitution
  • von trapp family
  • federal holidays 2016
  • the bill of rights
  • what is the electoral college
  • amendments 11-27

Most Popular Search Terms on Archives.gov

As reported by DigitalGov Search

  • dd 214
  • vietnam war
  • civil war
  • constitution
  • declaration of independence
  • electoral college
  • prohibition
  • emancipation proclamation
  • korean war
  • eisenhower
  • census

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veteran:   39%
  • Genealogist:  20%
  • Other:   11%
  • Educator or Student: 10%
  • Researchers:   9%
  • History enthusiast:   5%
  • Government employee   5%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Genealogy or family history information:  43%
  • Historical Documents:   30%
  • Other:   19%
  • Specific Event or Era:   18%
  • Historical Photographs:   13%
  • Specific Places or Locations:   9%
  • Famous Persons:   7%
  • Wars:   6%
  • Historical maps:   3%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In April, there were 499 respondents:

  • Satisfaction Score:   61 out of 100
  • Site Performance Score:   80 out of 100
  • Look and Feel:   74 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   71 out of 100
  • Recommend:  66 out of 100
  • Trusted Resource:   71 out of 100

Contact Us

If you have suggestions on ways to improve Archives.gov, we'd like to hear from you!

Contact us at webprogram@nara.gov

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272

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