Metrics
View real-time Archives.gov usage and more on the Digital Analytics Program website.

Selected Comments from the July American Customer Satisfaction Index (ACSI) Survey

The best thing on the website is?

  • The original, downloadable historical documents.
  • Clarity of the transcripts of Founding Documents.
  • The availability of Mathew Brady pictures.
  • Military info for veterans
  • The quick turn around time in getting a DD214.
  • Real history...100% pure. No spin.
  • The best thing I explored was the drama re: women's struggle for the right to vote.
  • Hopefully I'll be able to substantiate family record and move forward in my family search.
  • Very intuitive layout.
  • Well organized and well designed. Vast amount of content.

Archives.gov Metrics Dashboard

July 1-31, 2016

Monthly Summary

As reported by Google Analytics

  • 1,811,126 Users on Archives.gov
  • 2,265,062 Sessions on Archives.gov
  • 9,176,318 Page Views on Archives.gov
  • 74.5%   New Visitors
  • 25.5%   Returning Visitors

Most Popular Topics on Archives.gov

As reported by Google Analytics

PagePage ViewsUnique Page Views
Military Service Records Request 580,640 213,565
Declaration of Independence Transcript 568,627 484,754
National Archives Home page 354,670 139,303
Veterans' Service Records 271,583 93,529
Constitution of the United States Transcript 248,906 201,759
Research Our Records 227,292 78,980
Military Record Requests Using Standard Form 180 (SF-180) 169,818 58,374
Search the Online Catalog 134,372 50,258
Constitution of the United States - Official 120,341 78,625
Visit the National Archives Museum 84,959 33,524

Most Popular Search Terms on Google that lead to Archives.gov

As reported by Google Webmaster Tools Console

  • declaration of independence
  • us constitution
  • constitution
  • the declaration of independence
  • electoral college
  • bill of rights
  • the constitution
  • declaration of independence text
  • united states constitution
  • constitution of the united states
  • the us constitution
  • von trapp family
  • the constitution of the united states
  • u.s. constitution
  • national archives dc
  • what's the next holiday
  • national archives
  • article 5 of the constitution
  • when is the next holiday
  • the bill of rights
  • 19th amendment
  • amendments

Most Popular Search Terms on Archives.gov in July

As reported by DigitalGov Search

  • dd214
  • declaration of independence
  • constitution
  • sf 180
  • census
  • sf-50
  • dawes roll
  • sf180
  • dawes rolls
  • medical records
  • bill of rights
  • civil war
  • dd 214
  • dawes
  • articles of confederation
  • naturalization
  • sf-50
  • 1930 census

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veteran:   39%
  • Genealogist:  17%
  • History enthusiast:   14%
  • Other:   10%
  • Researcher:   10%
  • Educator or Student: 8%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Genealogy or family history information:  36%
  • Specific Event or Era:   32%
  • Other:   22%
  • Specific Places or Locations:   14%
  • Historical Photographs:   13%
  • Historical maps:   5%
  • Wars:   5%
  • Famous Persons:   4%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In July, there were 586 respondents:

  • Satisfaction Score:   65 out of 100
  • Site Performance Score:   80 out of 100
  • Look and Feel:   76 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   73 out of 100
  • Recommend:  69 out of 100
  • Trusted Resource:   75 out of 100

Contact Us

If you have suggestions on ways to improve Archives.gov, we'd like to hear from you!

Contact us at webprogram@nara.gov

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272