Selected Comments from the February American Customer Satisfaction Index (ACSI) Survey

The best thing on the website is?

  • Archival photographs
  • The lesson plans
  • The opportunity to view and read historical American documents
  • Being able to request the copies of my military service DD214 and copies of my military medical records at time of discharge.
  • It was helpful how the constitution had links to show the parts that had been superseded by amendments!
  • Clear wording/bolding to help me choose what to click on next.
  • Simple, quick access to facts
  • It is so user friendly.
  • Sheer volume of information. Incredible resources leading to excellent documentary records, if one can narrow results and identify specific records needed.
  • The ease it provided me as a first time visitor. Metrics Dashboard

February 1 - 28, 2015

Monthly Summary

  • 2,631,175   Visits to (WebTrends)
  • 1,549,377   Unique Visitors (WebTrends)
  • 73.5%   New Visitors (Google Analytics)
  • 26.5%   Returning Visitors (Google Analytics)

Most Popular Topics on

As reported by WebTrends

Most Popular Search Terms

This includes searches on as reported by Google Analytics

  • declaration of independence
  • constitution
  • us constitution
  • national archives
  • the declaration of independence
  • civil rights act of 1964
  • the constitution
  • bill of rights
  • 19th amendment
  • lewis and clark expedition
  • federal holidays
  • federal holidays 2015
  • united states constitution
  • electoral college
  • nara
  • constitution of the united states
  • the us constitution
  • 13th amendment
  • dd214

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:   32%
  • Genealogists:   32%
  • Researchers:   11%
  • Educator or Student:  11%
  • Other:   10%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans' Service Records:   30%
  • Historical Documents:   24%
  • Genealogy or family history information:   23%
  • Other:   8%
  • Online Electronic Records:   5%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In February, there were 472 respondents:

Customer satisfaction impacts visits:

  • Likelihood to Return:   77%
  • Recommend:   73%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272