Selected Comments from the March American Customer Satisfaction Index (ACSI) Survey

  • Research made easy
  • How easy it was to use and all the pictures and short and to the point info without lots of clutter.
  • Well organized, easy to use. Layout of information is attractive and functional.
  • Clear information, easy to find
  • very user friendly, it is just a thrill to be able to pull up the Constitution even the Magna Carta with a few click. wow
  • I liked the video explaining what to expect on the first visit. Very helpful.
  • ease of navigation
  • Its order and presentation.
  • It has excellent unbiased information.
  • Organization Great site--Thank You!
  • comprehensive executive orders lists with links to associated or impacted executive orders.
  • Availability of information with the ability to learn more than I expected!! THANK YOU!
  • Great format, easy to work with, printer friendly versions
  • Clean look - classy and not over-the-top visuals. Thank you!! Metrics Dashboard

March 1 - 31, 2014

Monthly Summary

  • 2,710,026   Visits to (WebTrends)
  • 1,691,645   Unique Visitors (WebTrends)
  • 71.42%   New Visitors (Google Analytics)
  • 28.51%   Returning Visitors (Google Analytics)

Most Popular Topics on

As reported by WebTrends

Most Popular Search Terms

This includes searches on as reported by Google Analytics

  • declaration of independence
  • bill of rights
  • us constitution
  • national archives
  • constitution
  • the constitution
  • the declaration of independence
  • nara
  • the bill of rights
  • amendments
  • civil rights act of 1964
  • federal holidays 2014
  • united states constitution
  • electoral college
  • dd214
  • lewis and clark expedition
  • national archives and records administration
  • amendments to the constitution

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:   31%
  • Genealogists:   24%
  • Researchers:  15%
  • Educator or Student:  14%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Historical Documents:   29%
  • Veterans' Service Records:   25%
  • Genealogy or family history information:   22%
  • Online Electronic Records:   4 %
  • Federal Register Publications   3 %
  • Online Electronic Records:  4%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In March, there were 606 respondents:

  • Satisfaction Score:   67 out of 100
  • Content Satisfaction Score:   76 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   75%
  • Recommend:   71%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272