Selected Comments from the October American Customer Satisfaction Index (ACSI) Survey

The best thing on the website is?

  • Images of old docs, photos, posters.
  • As I searched for a document, being able to read a transcription of it was great.
  • Lesson plans involving primary sources
  • Everything! Love the site and will check back often.
  • Clarity of information. Links to the next helpful resource--logical organization.
  • It is very well organized and indexed. Great job!
  • It is usable, learnable, and largely customer friendly.
  • Lots of good information. I liked the history on the 1973 fire.
  • I got what I needed.
  • Speed and ease of use.
  • The website is great. it continually evolves and has become more interactive. I LOVE IT
  • The inclusion of such a wealth of treasures of primary sources instills all with such pride, connection, and appreciation for all that comprises America. Metrics Dashboard

December 1 - 31, 2014

Monthly Summary

  • 2,316,939   Visits to (WebTrends)
  • 1,388,726   Unique Visitors (WebTrends)
  • 74.1%   New Visitors (Google Analytics)
  • 25.9%   Returning Visitors (Google Analytics)

Most Popular Topics on

As reported by WebTrends

Most Popular Search Terms

This includes searches on as reported by Google Analytics

  • declaration of independence
  • constitution
  • us constitution
  • von trapp family
  • national archives
  • bill of rights
  • the declaration of independence
  • the constitution
  • 19th amendment
  • electoral college
  • civil rights act of 1964
  • lewis and clark expedition
  • united states constitution
  • constitution of the united states
  • nara
  • bill of rights
  • dd214

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:   34%
  • Genealogists:   22%
  • Other:   15%
  • Researchers:   14%
  • Educator or Student: 11%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans' Service Records:   25%
  • Historical Documents:   23%
  • Genealogy or family history information:   19%
  • Other:   13%
  • Online Electronic Records:   8%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In December, there were 371 respondents:

Customer satisfaction impacts visits:

  • Likelihood to Return:   75%
  • Recommend:   72%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272