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Power to the People
In the years following World War II, the number of rural electricity consumers increased by 150%, and TVA played a significant role in this expansion. After serving its one millionth customer in 1949, the Authority sought to expand the reach of electricity to more people. With a public engagement campaign that included photographs and comic books, TVA was not shy about publicizing the benefits of electricity to various consumers like children, farmers, and homemakers. So by the 1990s, it had taken power to 7.7 million people in seven states.
Feed Grinding

Feed Grinding

ca. 1945

On the Farm

On the Farm

ca. 1949

Cherokee Electric Co-op

cherokeE Electric Co-op

ca. 1945

Electric Show

Electric Show

August 25, 1949

Spaceship Earth

Spaceship Earth

March 14, 1975

Where the Light Bulb Gets Its Juice

Light Bulb Comic

January 26, 1977

More Pigs, More Profit

More Pigs...
More Profit

September 1, 1970

Ironing

Electric Iron

ca. 1940s

Commercial Refrigerator

Commercial Refrigerator

January 16, 1947

One Million TVA Customers

One Million Customers

July 1949

Prentiss Co. Power Assoc.

June 30, 1942

Street Lighting

Street Lighting

June 30, 1942

Forbes Magazine

Yardstick for Utilities

April 1975

 
TVA Power System

TVA Power
1959-1960

ca. 1960

 
Energy Vision

Energy Vision

ca. 1994