Social Media Strategy
The landscape of digital media has evolved and grown in the six years since we launched our first National Archives social media strategy in 2010, and our digital presence now reaches hundreds of millions of people. More than 200 National Archives staff actively contribute to 130 social media accounts on 14 different platforms, generating over 250 million views in 2015. As our digital presence has grown and evolved, so has our social media strategy. The new Social Media Strategy of the National Archives looks toward the next three years (FY 2017–2020) and will evolve over time. It is intended to serve our staff and help them create digital content that engages, delights, and illuminates.
But whether on paper or a digital platform, the core mission of the National Archives remains unchanged. We’ve taken this opportunity to reassess our goals and priorities for the next three years, focusing on these four goals:
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