May 2013 Archives.gov Metrics Dashboard

May 1 - 31, 2013

Monthly Summary

  • 2,612,301 visits to Archives.gov (Google Analytics)
  • 2,056,524 Unique Visitors (Google Analytics)
  • 70.5 % New Visitors (Google Analytics)
  • 29.5 % Returning Visitors (Google Analytics)

Most Popular Topics on Archives.gov

Most Popular Search Terms

This includes searches using external search engines as well as the search on Archives.gov, as reported by Google Analytics

  • dd214
  • Civil War
  • Constitution
  • Bill of Rights
  • Declaration of Independence
  • Executive Order 9066
  • Civil War photos
  • Census
  • Vietnam War
  • medical records
  • 14th Amendment
  • Jackie Robinson

Who our Website Visitors are

Refer to CaptionContent Scores and Distributions as reported by 457 respondents on the American Customer Satisfaction Index (ACSI) survey in May.

This is based on the 457 respondents who filled out the American Customer Satisfaction Index (ACSI) survey in May.

  • Veterans:  37%
  • Genealogists:   21%
  • Researchers:  14%
  • Educator or Student:  11%

What our Website Visitors are looking for

This is based on the 457 respondents who filled out the American Customer Satisfaction Index (ACSI) survey in May.

  • Veterans' Service Records:   33%
  • Historical Documents:   26%
  • Genealogy or family history information:   18%
  • Online Electronic Records:   4%
  • Federal Register Publications: 2%
  • Lesson Plans   2%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In May, there were 457 respondents:

  • Satisfaction Score:   68 out of 100
  • Content Satisfaction Score:   79 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   77%
  • Recommend:   75%

Contact Us

If you have suggestions on ways to improve Archives.gov, we'd like to hear from you!

Contact us at webprogram@nara.gov

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